Adbiz

Chalk up another big week at spot radio for State Farm, as the auto insurance specialist finishes atop the latest Media Monitors Spot Ten Report with a sizable lead over the No. 2 brand using radio for the week ending Dec. 29, 2019.

In a new analysis, Media Monitors compared the creative associated with current campaigns from Toyota and Kia, and the number of instances on both TV and cable that each brand aired from September through November. Through the use of its competitive advertising data, intriguing findings arose.

U.S. multicultural media revenues generated from advertising and marketing aimed at Hispanic, African and Asian Americans are projected to grow significantly in 2020, newly released data from PQ Media show.

Earlier this month, MoffettNathanson's key analysts spent three days touring Los Angeles "to gain a better sense of how the streaming wars were impacting industry behavior and strategies." Given the need to quickly scale the launch of all these emerging Direct-to-Consumer platforms, the pace of scripted investment has materially accelerated, says Michael Nathanson, who returned to New York with five clear takeaways.

As the streaming wars heat up, the audience measurement and consumer data giant Nielsen notes that it's important to be mindful of just how much time consumers are spending with different media options ... such as radio. New data gives good ol' AM and FM a positive report card.

It's no secret that companies offering auto insurance policies have been some of the strongest users of spot radio. For the week ending December 15, two companies in this category stand above all other advertisers.

With the holiday shopping season nearing its end in just one week, getting shoppers to purchase gifts is a prime goal of many a retailer. For four big department store chains, luring consumers has meant big investments in Spot Television.

The NBCUniversal Owned Television Stations and the NBC Sports Regional Networks have formed a partnership with TV attribution firm TVSquared designed to provide advertisers with a same-day look in how their linear and digital campaigns are directly impacting business outcomes.

The Dutch provider of broadcast software solutions' MediaSales Traffic product is now powering the online audio advertising server offered by The E.W. Scripps Co.-owned Triton Digital.

In a recent action, the FDA issued 15 warning letters to companies marketing CBD products, warning them about marketing both for edible products and for health claims. Here's what this may mean for radio and TV stations, courtesy of Wilkinson Barker Knauer partner David Oxenford.

According to BIA, financial services ad spending is poised to become highly magnetized by digital and online platforms offering a local, targeting consumer reach proposition. What does this mean for companies such as Entercom, which enjoyed a financial services ad bump in Q3?

When crafting a deal, what you don’t do can be every bit as important as what you actually do. In short, it’s easy to make the kind of error that can give the advantage to the person or team sitting on the other side of the table. Deal-making expert Eldonna Lewis-Fernandez details seven things to avoid.

Despite solid growth from the U.S. and Britain, GroupM's Brian Wieser is predicting ad growth deceleration on a global level in 2020. Wieser has specific thoughts about both radio and TV. Are global trends in line with what is expected domestically in the year ahead?

Don't look now, but the 2020 U.S. presidential election is just 11 months away. For one Democratic hopeful seeking the nomination as the party's candidate to defeat President Trump, there's no time like now to blanket broadcast TV with ads touting his record and abilities -- even though he's not appeared in one debate yet.

The total amount spent programmatically will exceed $100 billion for the first time in 2019, reaching $106 billion by the end of the year. That's according to Horizon Media, which predicts the dollar total for programmatic will only continue to grow at a break-neck pace — in the short term.