Election, Plus Olympics, Equals ‘Offline Media’ Money … But Not For Radio


Despite being knee-deep in the digital age, marketers have not turned their backs on offline media.

So says a Winterberry Group report that finds that the 2020 presidential election and the Summer Olympics will result in $5 billion year-over-year growth in media spend.

There’s just one problem: Radio won’t reap big benefits from the increase.

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