Adbiz

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. So says a Winterberry Group report that finds that the 2020 presidential election and the Summer Olympics will result in $5 billion year-over-year growth in media spend. There's just one problem: Radio won't reap big benefits from the increase.

The National Association of Black Owned Broadcasters (NABOB) has successfully secured advertising for African American-targeted radio stations from a federal agency of great importance in 2020, and from one of the world's largest automotive brands. The latter win is tied to Black History Month celebrations, coming just after the observance of Dr. Martin Luther King Jr. Day.

The audio advertising network of Hispanic-focused multimedia company Entravision has joined the total market-targeted publishers on the new self-serve audio ad buying service from AdsWizz.

"Never let the inmates run the asylum," warns expert sales trainer Barrett Riddleberger in this latest Media Information Bureau installment. In this column, Riddleberger provides details on how sales managers and those in the C-Suite can learn how to effectively hold their sales reps accountable.

Political Campaigns will continue to use linear television as the dominant platform for advertising. Cable TV will also attract a sizable chunk of ad dollars. Where does radio fit in? The latest BIA Advisory Services data sheds new light on the matter.

With 1099s going out to contractors and W2s reaching full-time employees, now is the time for tax preparation companies to start their outreach to those who haven't decided is going to prepare their 2019 income tax forms and submission. One brand has spoken.

Here's a rarity: The top brand using spot radio, according to Media Monitors, isn't in the auto insurance category. For the week ending Jan. 26, the top spot goes to a cold and flu relief aid.

How many times have you had to endure that one commercial when accessing an audio stream on a popular app? For our editor-in-chief, its in the thousands, thanks to Volvo and TuneIn. That said, the spot recall is 100%. What about the advertisers using radio during a long holiday weekend? Um ...

A New York-based data-driven TV advertising sales and technology company "with the mission of enabling advertisers to reach their audiences across the full range of TV and digital environments" has launched a television ad planning, buying and measurement platform for audience-based TV advertising.

High turnover. Low sales. Unmet quotas. Disloyalty. Pressure from executives. These are just a few of the outcomes when sales managers fail. In this Media Information Bureau installment from expert sales training coach Barrett Riddleberger, some of the reasons GSMs don't succeed are offered.

Still not convinced that the National Football League dip, attributed by some to former San Francisco 49ers quarterback Colin Kaepernick and mediocre on-field play, was momentary? Ad revenue growth of 10% was seen for telecasts of NFL games through the end of November, according to Standard Media Index. The World Series was also a bigger ad draw.

The Association of National Advertisers (ANA) has selected a prominent marketing and media executive as the first president of SeeHer, the organization's movement for gender equality in advertising, marketing, and entertainment. It's an individual with stops at L'Oreal and Colgate-Palmolive on her resume.

"Don't get fooled by another sales candidate," says expert sales trainer Barrett Riddleberger. "Uncover the truth about their capacity to perform." This Media Information Bureau installment gives you the answer to what you're missing in your hiring process, he promises.

Traditional media channels will get more than half of QSRs’ spend in 2019, new research from BIA Advisory Services notes. However, most of the growth in local ad spend will come from digital media channels. Where does that leave broadcast radio and television?

If you're hiring a sales rep to prospect for leads and acquire new accounts, then don't hire this type of person, warns expert sales trainer Barrett Riddleberger. "Unfortunately, they look like a great candidate, so it's really difficult to know from just an interview," he says.