CALM Act finds an enthusiastic supporter


RBR-TVBR stories on the CALM Act (here and here ), which will force television commercials to keep the decibels down to the level of the program in which they are embedded, have generated a mild amount of commentary, most noting that it is too trivial of a matter to warrant any Congressional attention at all. But we found a company that loves the bill.

“Countless people across the globe enjoy quality television entertainment at the end of a long day, only to be blown out of their seats by dramatically inconsistent TV program and commercial volume levels,” said Alan Kraemer, Chief Technology Officer for SRS Labs. “It’s a problem that has stood firm for more than 50 years, and we applaud the efforts of the U.S. Congress to address the issue at the broadcast-end. Our revolutionary TruVolume solution will further complement the effort by completely taking care of the problem now at the point of delivery to the consumer.”

Yes, SRS manufactures equipment that can take care of this problem. It says it can already be acquired by consumers on an individual basis, and says it has at least one cable MSO planning to install a version into set-top boxes.