Times-Shamrock Moves Ahead With New COO, Acting CEO

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Updated at 8:45pm


As RBR+TVBR first reported on July 1, Jim Loftus has retired as Chief Executive Officer of Times-Shamrock Communications, the radio station owner. Late Thursday, it was revealed who will lead the company. There’s also a new Chief Operations Officer in place.

Times-Shamrock Communications Board Chair Bill Goodspeed confirmed the new leadership structure for the company, with Diane Sutter taking the role of Acting CEO as Scott Brickel will add the COO responsibilities to his existing Chief Financial Officer duties.

“Both Diane and Scott are very familiar with our stations and have been working with our teams for quite some time and it is a natural progression for the company,” said Goodspeed. “We are very pleased we could look inside the organization to identify the talent to continue to lead and move the company forward.”

Speaking of Sutter, Goodspeed said, “Diane has an extensive background in leading and owning broadcast companies and has served on our board for almost four years. She is active in industry organizations and her experience in radio has been an asset to our board and our stations.”

Sutter has served on the Times-Shamrock board for nearly four years, brings decades of broadcast leadership experience. She is the President and CEO of Shooting Star Broadcasting, which she founded. Her additional executive leadership includes roles as president of Shamrock Television and executive vice president of operations for Shamrock Broadcasting, overseeing 23 major market radio stations and multiple network television affiliates. Earlier in her career, Sutter managed Shamrock stations in Pittsburgh and Lexington, after rising through the ranks from newsroom producer to general manager. Sutter is the founder and dean of the NAB Leadership Foundation’s Broadcast Leadership Training program and is a recipient of the NAB’s National Radio Award.

Brickel has been the CFO since 2019.

Times-Shamrock Communications’ holdings are comprised of WEZX-FM, WQFM-FM, WEJL-AM, WLGD-FM, WPZX-FM, WBAX-FM, WFUZ-FM in the Wilkes Barre-Scranton market; WZBA “100.7 The Bay” in Westminster-Baltimore and three stations operated by the Milwaukee Radio Alliance, a partnership between Shamrock Communications and All-Pro Broadcasting: WLDB-FM, WLUM-FM, and WZTI-AM in Milwaukee.