Audacy Goes With RVPs, Erasing Market Manager Roles

“We’ve made enormous progress over the past year in positioning Audacy for a strong and sustainable future in a fast-changing business and world.”

That’s how company CEO Kelli Turner opened an internal memo distributed Wednesday that explains how, “to better capture opportunities, scale success, and sharpen our competitive edge,” the privately held company with majority ownership held by Soros Fund Management is establishing a regionalized sales organization and scrubbing the Market Manager post.

The shift will see the five regions overseen by Audacy’s Regional Presidents now supported by a group of Regional Vice Presidents. They’ll oversee a collection of markets “designed to scale opportunities and drive revenue growth.”

In Turner’s view, “Along with the recent change of having Brand Managers reporting into Format Vice Presidents, this is the right approach for our business today and especially for tomorrow.”

Turner adds that the company’s new sales structure “is built to preserve our deep local roots” while removing historical “market walls” that “sometimes limit collaboration and reach.” She says, “It empowers our teams to unlock new local and national budgets, streamline processes, and focus relentlessly on what we do best: driving results for clients and serving our communities.”

Named Regional Vice Presidents, with their respective markets in parenthesis, are:

Dan Barron (Greensboro, Greenville, New Orleans, Memphis, Chattanooga)

Matt Bewley (Miami, Orlando, Gainesville)

Sarah Frazier (Austin, Dallas, Houston)

Kieran Geffert (San Diego, Riverside, San Francisco, Seattle, Sacramento

Micah Goldberg (Denver, Portland, Las Vegas, Phoenix)

Pete Kowalski (Detroit, Minneapolis, Madison, Milwaukee, Cleveland)

Roxanne Marati (Kansas City, St. Louis, Wichita)

Brian Rooney (New York, Boston, Hartford, Springfield)

Dave Scopinich (Philadelphia, Washington, DC, Baltimore, Wilkes-Barre)

Michael Spacciapolli (Norfolk, Richmond, Pittsburgh, Buffalo, Rochester)

NEW MARKET MANAGEMENT

“With these new RVPs in place, Audacy is moving away from the Market Manager role,” Turner says.

With that will come the new role of Senior Vice President of Sales. And, Turner adds, this newly created “SVPS” role is in many cases being filled by existing market leadership.

“Several of our colleagues who have served as Market Managers will continue with us in new roles or stay on for a period as advisors,” Turner said.

Addressing rumors shared in a radio industry blog, Turner also noted that Audacy “made the difficult decision this week to eliminate a limited number of positions across different departments.” She said these decisions “are never easy or made lightly, and we are handling this process as respectfully and professionally as possible.”

Lastly, Turner turned introspective, concluding, “There is a lot of change inside our company, in our industry, and in the world. And I know that can be unsettling. I am grateful for everyone’s continued dedication and focus. Together, we are accomplishing a lot, and I’m confident we have a clearer, more effective structure and path to continue to win. Thank you for all your amazing work.”