Dr. Richard Chernock, the Chief Science Officer at Triveni Digital and chair of ATSC’s Technology and Standards Group (TG3), is in Italy and ready to deliver a keynote address Wednesday (6/7) at the IEEE International Symposium on Broadband Multimedia Systems and Broadcasting.
Chernock will provide an update on ATSC 3.0, the next-generation broadcast television system that uses IP encapsulation for both streaming television and file delivery, at 9am CET at the event in Cagliari.
“The IEEE International Symposium is an ideal platform for broadcasters to gather and discuss the technology developments and challenges that lie ahead,” said Chernock. “ATSC 3.0 is one of the biggest changes that will impact broadcasters in North America and South Korea, enabling them to deliver better TV through enhancements such as improved video and audio, addressable content delivery, advanced service guides, and personalizable or interactive programming.”
The IEEE International Symposium on Broadband Multimedia Systems and Broadcasting will feature plenary talks by world-renowned researchers, a variety of technical sessions and also panel discussions focusing on the most pressing issues in the field of broadcasting.
As chairman of ATSC TG3, Chernock has been instrumental in the development of ATSC 3.0, ensuring that flexibility, scalability, interoperability, and adaptability are the keystones of the new DTV broadcast system. He is also chairman of the ad hoc group specifying the inner architecture of the system, including the basic mechanisms for delivery and synchronization.
At Triveni Digital, Chernock is responsible for developing strategic directions for monitoring, content distribution, and metadata management for emerging digital television systems and infrastructures. Chernock has held many leadership positions within the ATSC, SCTE, and SMPTE standards committees, contributing to the creation of standards and recommended practices for DTV, metadata, and monitoring.