ARC Software, which offers its broadcast media clients affiliate research, sales, and relationship management opportunities, is expanding beyond its radio industry focus with the launch of a similar product for the TV business.
With ARCTV, ARC Software now features data for every TV station in the U.S., including key contacts and detailed station programming lineups.
“With its expansion into television, ARC Software is poised to become the go-to solution for any company looking to do business in the TV industry, including software providers, equipment suppliers, program producers, TV consultants, and more,” the company founded by CEO Jason Bailey says.
“ARCTV is designed to provide the same level of efficiency, insight, and competitive advantage to TV professionals that our radio clients have come to rely on. This expansion represents a significant milestone for ARC Software as we continue to innovate and lead in affiliate management solutions.”
— RBR+TVBR, in Boca Raton, Fla.
