Don’t look now, but there’s an artificial intelligence-fueled Program Director now available for radio stations to consider.
The suite of radio creation tools “that completely reimagines the workflow for curating, programming, and scheduling radio experiences” comes courtesy of Super Hi-Fi.
“Program Director” is being rolled out by the Los Angeles-based broadcast radio tech company as “an entirely new approach to the creation of radio listening experiences.”
What makes this product so unique? The company says “Program Director” is built directly on a platform of Super Hi-Fi’s proprietary advanced Artificial Intelligence “that has been trained directly on over 20 years’ worth of radio programming and production capabilities.”
This AI, “woven deeply into the fabric of Program Director’s service layer, provides broadcast radio and digital music companies with entirely new opportunities to save time, save money, and increase the overall quality of their stations.”
Super Hi-Fi co-founder and CEO Zack Zalon explains, “Program Director was developed to be an incredibly powerful support system for the radio and music industries. We are literally pulling decades of radio production tools and technologies into one unified, cloud-based OS that transforms how radio is designed, built, and scaled. We could not be more excited to share this platform with our customers.”
He adds that “Program Director” is the culmination of more than three years of work, analyzing customer needs and assessing what kinds of tools radio and digital music companies will require as their businesses and consumer demands evolve. The result — “a totally novel approach to radio programming platforms, built with data and intelligence at the core of the service, and with a fresh, intuitive interface designed to provide radio programmers with the fastest, easiest way to deliver compelling listening experiences.”
“Program Director” is a software-in-the-cloud offering.
Super Hi-Fi believes some of the benefits that come with “Program Director” include:
- Next-Generation Curation and Programming: Produce world-class radio stations in minutes with AI-assisted playlisting, smart rotations, visual daypart scheduling, show creation, automated AI production and online playout, all from within the same common interface.
- Comprehensive Media Management: Easily manage large music and content catalogs, and use them across an unlimited number of stations. Plus, utilize deep data insights about your music, access programming recommendations, automatically eliminate duplicate tracks, organize your content into smart folders, and access fully-integrated catalogs from our numerous third-party partners.
- Full Broadcast Operations Capability: Distribute and monetize streams with flexible format options, easily manage multiple time zones, localize your branding and catalog across multiplexed syndications and territories, view detailed logs and reports, integrate ad trafficking partners, and leverage our advanced DSP mastering options for amazing sounding playout.
- Modern and Intuitive User Experience: Enjoy an easy-to-use, fast, and modular platform with intelligent automation, intuitive design, and blazing speed – allowing for seamless integration into almost any workflow.
“Program Director is the result of our relentless pursuit of innovation and our commitment to empowering professionals with the tools they need to succeed in an ever-evolving landscape,” said Brendon Cassidy, Super Hi-Fi’s co-founder and Chief Technology Officer. “We designed ‘Program Director’ to make radio station creation and management faster, more efficient, and more enjoyable for everyone involved.”
