DOBBS FERRY, N.Y. — He most recently served as Chief Revenue Officer of the streaming media service and client-server media player platform Plex, where he oversaw global revenue generation inclusive of programmatic and direct ad sales, content development, ad operations, ad sales marketing, ad tech and product organizations.
He’s now the latest hire to join the executive leadership team at the Byron Allen-led Allen Media Group (AMG).
Joining AMG is Harold Morgenstern, and he takes the newly created role of President/ Direct Advertising Sales & Partnerships.
Morgenstern will oversee all direct digital advertising sales, brand sponsorships, and revenue partnerships for the company’s free-streaming AVOD services — HBCU GO, SPORTS.TV, THEGRIO, and THE WEATHER CHANNEL EN ESPAÑOL; The Weather Channel streaming app, and LOCAL NOW, AMG’s “FAST” channel service.
Morgenstern will be based in New York.
Before working at Plex, Morgenstern was SVP/Head of National Advertising Sales for Pluto TV/Paramount+ and an active member of their leadership team, which led to Pluto’s acquisition by Viacom/CBS. He also served as Senior Vice President of Digital and Linear Ad Sales for Discovery where he played an integral role in the development of OTT and SVOD ad sales strategy and execution, AMG says.
Byron Allen said Morgenstern “will play a vital role in leading our rapidly expanding digital ad sales team worldwide as we execute on the growing number of advertising, branding and partnership opportunities.”
Morgenstern added, “As massive growth continues within ad-supported digital and streaming platforms, I am excited to join Byron Allen and the Allen Media Group team. Better than any company I have ever seen, the Allen Media Digital portfolio is extremely well-positioned for exponential global growth.”
