He’s a finance and strategy executive and 20-year veteran of TEGNA’s corporate team who most recently as VP of Financial Planning & Analysis.
Introducing the new VP of Strategy and Distribution at Hearst Television.
Taking the post is Chris Plourde. He will report to John Robertson, Hearst Television’s Sr. VP of Strategy & Distribution, whom he will assist in areas including strategic partnerships in distribution and technology.
“Finding a leader with Chris’s depth of experience is a rare and exceptional opportunity,” said Michael J. Hayes, President of Hearst Television. “His arrival further strengthens what is, without question, the finest strategy and distribution team in the local television business, and positions us to lead Hearst Television boldly into its next generation.”
Robertson added, “Chris brings an extraordinarily distinctive and wide-ranging breadth of experience, and we are fortunate to welcome him to the team. His insight and perspective will be invaluable as we continue to build on our momentum and he will be instrumental in helping drive our relationships with networks and MVPDs, including our advanced advertising partnerships.”
At TEGNA, Plourde specialized in distribution strategy, corporate development, financial planning, and complex commercial negotiations including successful completion of numerous distribution agreements. His efforts have included the construction of financial models supporting distribution revenue, negotiation strategy, and new-business ventures, and he led financial strategy and analysis supporting network affiliation negotiations and strategic partnerships, among other activities.
