When it comes to health and beauty aids, there’s one brand that’s been consistent when it comes to its investment in broadcast television advertising. And, that Unilever flagship is back on the Spot Ten TV report with a new effort, the latest data from Media Monitors show.
While Morgan & Morgan continues to dominate the Spot Ten TV report, and Vicks is a close second when it comes to Play Count of spots, Dove is the biggest story of the week with respect to returning ad activity.
The new effort puts the Unilever brand back in the Spot Ten, and sets it apart from all of its competition.
Meanwhile, the auto insurer battle continues with Progressive and Allstate present at Spot TV.
The Spot Ten Cable report from Media Monitors is, as always, different with respect to brands and commitments.
That said, Vicks is the big No. 1 as Freecash finds its way to No. 3 with a big surge in activity.
And, it is Progressive that is the lone auto insurer on the Cable report for the week ending October 18.
