AirKast, a digital media distribution solution provider, has launched a customized mobile application for Greater Media Charlotte’s WLNK station to deliver streaming live radio to its listeners. This branded application, containing real-time digital media and online content, was developed using TuneKast, a solution designed for terrestrial and Internet-based radio stations and delivered via the AirBridge digital media delivery platform.
“WLNK partnered with AirKast because of its commitment to multiple mobile platforms and integration with Ando Media for targeted ad insertion,” said Jonathan Mauney, interactive director for Greater Media Charlotte. “By un-tethering our online listeners from their desktop computers, we give them the ability to truly listen wherever and whenever they want through live mobile streaming and mobile on-demand. We look forward to growing our online audience through mobile and providing another unique opportunity for our advertisers to reach potential customers.”
Applications powered by AirBridge are reliable, secure and scalable so stations can target large audiences via mobile and other connected consumer electronic devices. AirBridge currently supports market-leading mobile devices, including iPhone, BlackBerry (all models including Storm) and Android. For the radio broadcasting industry, AirBridge is fully integrated with proven ad networks and station service providers, such as Ando Media, Triton Digital Media, StreamTheWorld and Liquid Compass.
“We’re very pleased to see WLNK take advantage of this revolutionary mobile technology to create a mobile presence for its listeners, advertisers and sponsors,” said Larry Leung, CEO for AirKast. “WLNK can now offer all types of unique mobile content – such as loyalty programs for listeners and video spots for advertisers – without worrying about the technology behind the application. We allow stations to focus their creativity on their customers’ needs.”
With TuneKast, terrestrial and Internet-based radio stations are given numerous opportunities to increase the distribution of their content in order to attract sponsors and advertisers. Each TuneKast application is “dynamically brand-able” which means that, in addition to in-sync ads, stations can change sponsor information as well as the application’s look-and-feel in real-time without performing application updates. Additionally, stations can give advertisers and sponsors access to value-added services and capabilities, such as location-based targeting, pre-roll video capabilities and clickable ads to continually interest audiences.
