Advertising’s Consumer Behavior Spend Trend

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Are advertisers now experiencing upside potential or downside risk?


A new report from S&P Global Ratings finds that advertisers are indeed holding back on spending as they continue to anticipate a consumer slowdown. However, given that so much of advertising today is bought and sold so close to airtime, advertiser behavior might suggest that it has become more of a leading indicator of economic health than a lagging indicator.

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