MIAMI — Ad intelligence SaaS company AdImpact has voted to extend its existing partnership with TelevisaUnivision, the Spanish-language media and content company with broadcast operations in the U.S. and Mexico.
The partnership enables TelevisaUnivision to license political spending and competitive tracking tools from AdImpact, and has been lengthened by two additional years.
This marks AdImpact’s eighth year as a partner with TelevisaUnivision.
“TelevisaUnivision has been a close partner for almost a decade, and we are looking forward to continuing our successful relationship for the future,” said Kyle Roberts, CEO of AdImpact. “AdImpact’s data-driven insights allow TelevisaUnivision to make highly-informed decisions about their business, and we are proud to be their exclusive partner for the next two years.”
“Candidates’ investments are not where they should be,” commented Michele Day, SVP for Political Advocacy Group at TelevisaUnivision in the U.S. “In 2020, about 1% of the GOP budget and about 3% of Democrat dollars were allocated to Spanish-language media. This partnership allows us to increase the dollars allocated to Spanish language media, and together, we will ensure campaigns are assigning significant resources to reach this important persuadable voting bloc that will represent 15% of all eligible voters in 2024.”
AdImpact adds that the data it offers allow TelevisaUnivision to analyze media buys and empowers the company to better understand the organization surrounding Spanish-speaking language competitive and messaging.
As a result of their renewal agreement, AdImpact will further integrate its software to help TelevisaUnivision better serve its network and clients. This integration allows TelevisaUnivision to identify lead opportunities in other individual markets while helping its advertisers reach their target audiences, AdImpact notes.
