LAS VEGAS — IEX Group Inc. subsidiary swXtch.io has launched a strategic partner program aimed at building an intelligent cloud networking ecosystem for customers in the broadcast, media and entertainment industry.
The swXtch.io Federated Partner Program brings technology partners, systems integrators and public clouds together with swXtch.io to help customers bring their on-prem networks to the cloud.
The company with the unique name is known for its cloudSwXtch intelligent media network for all major public clouds, designed to help media businesses seamlessly extend on-prem systems to the cloud and create a unified broadcast network.
“cloudSwXtch presents exceptionally well as core infrastructure for a cloud networking ecosystem,” said Brent Yates, CEO of swXtch.io. “As the network switch, cloudSwXtch moves packets between sources and destinations. Within that infrastructure we bring technologies together including multicast, PTP, JPEG-XS and lossless UDP that connect media workloads and allow processes to work with great efficacy. Our capabilities offer a compelling value proposition for cloud innovators seeking to become part of a reliable cloud networking infrastructure that helps them realize the full potential of their solutions in the cloud.”
The swXtch.io Federated Partner Program offers benefits that correlate with cloud networking expertise, technological advantages and market expansion opportunities
Capacity:
Each partner welcomed into the program is considered invaluable to the sales ecosystem and go-to-market strategy, and swXtch.io honors this by limiting partner program membership to a select set of excellent companies.
Competency:
Partner relations are strengthened through enhanced sales online training offerings that help partners invest in building effective and rewarding solutions around cloudSwXtch.
Engagement:
swXtch.io amplifies partner engagement through a partner portal that offers self-service, lead sharing and deal registration opportunities, driving stronger engagement with swXtch.io sales teams and solutions architects.
Profitability:
The Federated Partner Program has been modeled to promote partner profitability options.
All partners will have a branded presence in a dedicated section of the booth, including technology partners, systems integrators, and all four major cloud networks.
Companies interested in joining the swXtch.io partner program can find more information at swxtch.io/partners.
Reporting by Brian Galante for Weekly Tech Roundup
