The first major brand refresh in several decades has come to a family-run, Wisconsin-headquartered owner of radio and television stations. “The new logo represents strength and a bold attitude while paying homage to the company’s rich 135-year history and evolution across four distinct media pillars,” Morgan Murphy Media said on Monday.
The centerpiece of the new logo design features four vertical dots that symbolize Morgan Murphy Media’s chronological expansion through different media platforms: Print, Radio, Television and Digital. “This visual representation honors the company’s journey from its founding as the Evening Telegram Co. in 1890 through its current position as a multi-platform media company operating across 12 states,” the company explained.
For MMM President/CEO Brian Burns, “The unveiling of our new logo represents more than just a fresh look—it embodies the enduring spirit of Morgan Murphy Media as we honor our 135-year legacy. This design pays tribute to our innovative evolution across all forms of media that has allowed us to serve communities through generations.”
Founded by John T. Murphy in 1890 as the Evening Telegram Co. in Superior, Wisc., the company’s roots began in print journalism. Under the leadership of John T. Murphy’s son, Morgan Murphy, starting in 1932, the enterprise expanded into radio and became one of Wisconsin’s earliest proponents of commercial television with the launch of WISC-TV in Madison in 1956.
The third generation of leadership, Elizabeth “Liz” Murphy Burns and her brother John B. Murphy, continued the family tradition of innovation and growth. Liz became the first woman to serve on the CBS affiliates board in 1981 and emphasized that digital media would be measured as its own business entity and part of the “core business.” John B. Murphy continues as Chair of the Board.
Today, Morgan Murphy Media operates television and radio stations, a print magazine, websites, apps and a digital marketing agency across its 12-state local media footprint.
