He’s a veteran marketer directly tied to the Aflac “Duck,” Progressive’s “Flo,” and the parental life coach featured in Progressive spots known as “Dr. Rick.” A two-time CMO of the Year (from Ad Age and AdWeek), Jeff Charney left Corporate America at the top of his game last year to start an “invite-only” nationwide marketing collective.
This game-changing startup, MKHSTRY, follows a scarcity model, working only with the bravest founders, brands, and individuals to disrupt existing business models to indeed make history, similarly to code-cracking companies like Uber, OpenAI, Spotify, Tesla, Airbnb, etc.
What can you learn from Charney? Find out when he makes a rare public appearance at Forecast 2024 on November 15.
Charney’s ability to constantly stay relevant has earned him unrivaled success as a marketer and led to the development of three of the most historic brand icons of this century. From 2005-2008 he was CMO of QVC. He then joined Aflac, where he spent two years as its CMO. From November 2010 through March 2022, Charney was CMO at Progressive.
At Forecast 2024, Charney will appear in conversation with veteran radio programming consultant Mike McVay. It’s poised to be a rapid-fire 30-minute journey giving you the opportunity to understand marketing, creativity, and relevance from the C-Suite and beyond. Charney and his team are also developing their own AI, so he’s sure to offer a different and timely perspective.
This session is scheduled from 4pm-4:30pm Eastern and is in-person, in New York, and nowhere else!
Now in its 21st year, Forecast is broadcast media’s most prestigious leadership conference. Presented by Streamline Publishing’s Radio + Television Business Report and Radio Ink, and co-chaired by Catherine Badalamente of Graham Media Group and David Santrella of Salem Media Group, Forecast provides unprecedented opportunities for learning, networking, and conversation with our industry’s top leaders.
Forecast 2024 takes place at the Harvard Club in New York City on November 15, 2023. Register online today!
