LOS ANGELES — Drive two hours east of downtown L.A., and you’ll hit the Coachella Valley — home to such cities as Palm Springs and Indio.
This is where a Class B AM has been using an FM translator to offer local listeners a Classic Hits format branded with the translator’s MHz frequency.
Now, the AM is acquiring a second FM translator in a move to boost its coverage in the shadow of San Gorgonio Mountain.
KVGH-AM 1270, licensed to Thousand Palms, Calif., uses K293CL to serve the market as “Valley 106.5.”
Now, it is likely a change to “Valley 93.1 and 106.5” is in the works.
Why? KVGH owner Desert Radio Group, a subsidiary of Sunnylands Broadcasting, is grabbing silent FM translator K226BT at 93.1 MHz in Indio, Calif., from Penfold Communications.
The pick-up of K226BT will help Valley get a boost in the eastern portion of the market.
Desert Radio Group is paying $50,000 for the facility; a 10% escrow deposit has been made to the seller. The escrow agent is John Trent of Putbrese, Hunsacker & Trent P.C.
Serving as the broker in this transaction is MCH Enterprises. The buyer and seller are equally splitting the $3,000 brokerage fee.
