Add CBS Pittsburgh to the list of CBS News & Stations properties that have integrated Augmented Reality and Virtual Reality (AR/VR) capabilities into its daily newscasts.
The technology, rolled out at 12 other Paramount Global-owned broadcast TV properties, was first deployed on Monday during the KDKA-2 4pm newscast with anchor Kristine Sorenson and meteorologists Mary Ours and Ray Petelin.
“Our new AR/VR technology helps us bring complex stories to life in ways that are more engaging and easier for viewers to understand,” said CBS Pittsburgh President/GM Julie Eisenman. “Whether we’re tracking severe weather, explaining breaking news developments or covering major community events, these advanced visual tools help us tell stories with greater clarity and context. It’s an investment in innovation that strengthens our ability to inform and serve viewers across the Pittsburgh region.”
Learn more about CBS’s AR/VR newsroom integration from our archived stories!
