Amagi, known for its cloud-based SaaS technology for broadcast and connected TV, used its IBC2022 appearance to launch a new version of its live orchestration Amagi LIVE product. The offering “dynamically manages a variety of live events for linear and VOD channels, and is particularly tailored to the needs of news, sports, and other high-quality live content,” the London-based company shares.
Amagi LIVE was one of the key technologies that NBC Sports Group employed for its production of the Games of the XXXII Olympiad in 2021. Since then, “several preeminent” sports and news content providers have chosen Amagi LIVE to automate their workflows and enhance the quality of their live content display, the company brags.
Amagi LIVE is designed to allow single operators to manage multiple live segments and outputs simultaneously in real time and deliver worldwide.
The improvements include an enhanced user interface that combines functions including playlist view and edit, and management of file based and live content together.
Srinivasan KA, co-founder of Amagi, commented, “Speed of operations is an essential prerequisite for managing fast changing live events on TV or OTT. With Amagi LIVE, content owners gain a flexible, high-speed live orchestration platform that delivers broadcast-grade quality at a cost advantage. Operators can start shows immediately, and switch between live and recorded content seamlessly, with real time control over breaks and graphics. Amagi LIVE is every broadcaster’s dream come true.” said
Amagi’s U.S. clients include Warner Bros. Discovery, Fox Networks, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, TEGNA and Vice Media.
Also at IBC2022 came an upgraded version of its broadcast-grade channel playout platform, Amagi CLOUDPORT.
The product “delivers comprehensive workflow functionality from media ingest, to scheduling, to playout, providing greater value to your content while reducing the complexity of managing it.”
