The division of Comcast Cable that provides media and entertainment technology to content providers, operators, and advertisers says its Cloud Video Platform is being deployed as the new unified back-end platform by WRC Promoter GmbH to support four off-road races with a global fan following.
Comcast Technology Solutions signed the deal putting it in a tech place important to the FIA World Rally Championship (WRC), FIA European Rally Championship (ERC), FIA World Rallycross Championship (World RX), and FIA European Rallycross Championship (Euro RX).
In addition, Comcast Technology Solutions will power the forthcoming 24/7 Rally TV channel featuring all of the championships syndicated to global TV networks and OTT platforms, expected to launch next year.
WRC Promoter is jointly owned by Red Bull Media House and KW25 Beteiligungs GmbH. It is responsible for all commercial aspects of the FIA World Rally Championship, FIA World Rallycross Championship, and FIA European Rally Championship, including TV production, marketing, and global sponsorship rights.
“As our sport grows, we remain committed to delivering the most comprehensive and engaging rally and rallycross experience for fans around the world,” said Jona Siebel, managing director of WRC Promoter. “We selected Comcast Technology Solutions for its global expertise and market-proven scalability. Its centralized Cloud Video Platform will help us deliver a unified experience across devices and markets for WRC, ERC, World RX and Euro RX fans around the world. We look forward to working together today, and on future innovations like our 24/7 channel to syndicate FIA championships across TV networks and OTT platforms.”
Specifically, WRC Promoter will use Comcast Technology Solutions’ Cloud Video Platform to provide a comprehensive video management platform for centralized ingest, transcoding and processing of live and on-demand video; metadata management; content recommendations; content protection and rights enforcement; commerce and subscription management; content delivery; and playout across connected devices and apps.
