You may not be familiar with the brand, because you live in the U.S. Elsewhere, BYD has built itself a reputation as a go-to brand for electric vehicles manufactured in the People’s Republic of China.
Thanks to a just-minted deal with Xperi Inc., all BYD vehicles will make Xperi’s in-car media platform an exclusive choice across all models and trims.
BYD’s adoption of DTS AutoStage as its exclusive in‑car media platform may not be present stateside, but it will in Europe, Asia-Pacific, Latin America, the Middle East and Africa, where BYD sales are accelerating.
“BYD’s adoption of DTS AutoStage reflects our shared commitment to delivering high‑quality, intuitive entertainment experiences that delight drivers and passengers,” said Xperi Sr. VP/GM of Immersive Entertainment Jeff Jury. “As the automotive cockpit becomes a ‘third space’ where consumers expect seamless access to the entertainment content they care about, we are excited to partner with BYD to provide a comprehensive solution to their customers.”
DTS AutoStage integrates broadcast radio, IP‑delivered audio services, and in-vehicle video entertainment into a unified media platform designed to work seamlessly across regions and vehicle platforms. It supports both audio and video entertainment capabilities, with feature availability varying by vehicle model, region and product configuration. The platform is designed to deliver a hybrid radio experience alongside intuitive video streaming designed specifically for the automotive environment.
“China’s automotive industry is moving rapidly from global export scale to global experience leadership,” said Chris Lang, General Manager of the Greater China Region at Xperi. “As Chinese automakers expand internationally, DTS AutoStage enables companies like BYD to deliver consistent, premium in-car media experiences across markets while helping their vehicles stand out to consumers worldwide.”
BYD plans to launch DTS AutoStage no later than October 1. With this agreement, BYD becomes the 14th major global automaker to adopt DTS AutoStage. The platform currently reaches more than 16 million vehicles across over 150 countries worldwide.
