For The E.W. Scripps Co., rethinking its daytime syndicated programming offerings will likely be a key task of its broadcast TV C-Suiters, as Pickler & Ben will be “sunset” at the end of its second season at year’s end.
Perhaps it may wish to take a cue from Meredith Corp., which is bringing one of the biggest lifestyle brands in the print and digital world to its TV stations each weeknight — with its eyes on non-owned properties.
This, of course, may require Meredith to consult Scripps on ways to overcome access blocks, given the obstacles it just saw.
