In this episode of the Radio + Television Business Report’s video podcast, presented by dot.fm, host Adam R Jacobson chats with Jennifer Scilabro, the Chief Growth Officer at Ribeye Media.
RBR+TVBR’s Editor-in-Chief discusses with Scilabro how the ad-tech platform powering more than 100 local television stations helps them in monetizing their digital and streaming offerings through unified spot sales.
Among the topics for discussion are unified order-to-cash platforms, how FAST channels can assist linear TV in dealing with political ad dollar wobbles, and other ways Connected TV can yield future growth for broadcast television.
