For those media executives who were worried about advertising trends in 2017 and in 2018, you may not necessarily breathe a sigh of relief.
The “Wordsmith of Wall Street,” Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser, says things are on pace for a 2018 that’s growing faster than previously expected — continuing the unexpected strength seen last year for ad dollars.
But, is TV losing out?
