As the United States approaches its 250th anniversary, patriotism is more than flags and fireworks, says brand loyalty and consumer engagement research consultancy Brand Keys. “It’s a powerful emotional value that shapes who we are, which brands we trust, and what we buy,” it says.
In that spirit, New York-based Brand Keys’ 25th annual Most Patriotic Brands survey has arrived just in time for the Memorial Day holiday, and identifies the top 100 brands Americans feel best embody the value of “patriotism.”
“As we gear up for the 250th party, more brands are viewed through a political lens — and authentic patriotism is more important than ever,” said Robert Passikoff, President of Brand Keys. “When a brand truly embodies patriotism, it goes beyond marketing-as-usual and holiday sales. It taps into a deep well of shared history, pride, and purpose, driving stronger loyalty, consumer engagement, and better behavior in the marketplace.”
Top Brands Reflect the American Spirit
For 2026, the top 10 are:
Jeep
Coca-Cola
Ford
Levi Strauss
Disney
Amazon
Walmart
Hershey’s
Ralph Lauren
Weather Tech
The top 100 Most Patriotic brands fell into 14 consumer categories, with 45% the brands falling into three categories: Food & Beverage, Apparel & Footwear, and Media & Broadcasting.
Access America’s Top 100 Most Patriotic Brands here: https://brandkeys.com/
While the annual survey focuses on for-profit brands, the U.S. Armed Services are always included and again rank highly.
Methodology
This year’s survey by 9,720 consumers, ages 18 to 65, balanced across the nine U.S. Census regions for gender and political affiliation, evaluated 1,200 brands across 120 categories using emotional, psychological, and higher-order statistical analytics. “We used this market-proven, independently validated approach to isolate and quantify the single value, patriotism,” Passikoff said. “Then we ranked them according to the percent-contribution they make to brand engagement and loyalty. The results correlate extraordinarily highly with positive consumer behavior, sales, and brand profitability.”
