Digital now drives most of the revenue growth for some of broadcast radio’s biggest publicly traded companies. Yet, many stations are still figuring out how to capture it effectively.
Enter Jacobs Media VP/GM Paul Jacobs. Since 2024, Jacobs Media’s “Jacobs D.R.” has worked across secular and religious stations to unlock their digital potential. A July 16 webinar will share some of the key conclusions from those experiences.
Jacobs will be joined by Jacobs Media Director of Digital Revenue Chris Brunt in a no-cost webinar scheduled for 2pm Eastern on the third Thursday in July.
Brunt comments, “When we launched Jacobs D.R., we had certain assumptions, but almost from the beginning we learned no two situations were the same. Some stations were at the starting line and needed everything: sales and product training, workflow, packages, and pricing. Other stations had begun a solid digital revenue program but had plateaued and needed an injection of new thinking. We’ve experienced every type of situation imaginable.”
Jacobs adds, “I come from a traditional radio sales background, so I’ve been on the learning curve as well. It’s been quite a journey to see how various stations approach digital, but also how potent it can be, not only for current radio clients but also to greatly expand the client base beyond traditional radio. We designed this webinar as a fast-paced look at the takeaways from two years of working with stations of all sizes. Regardless of how advanced a station’s digital program is, there will be takeaways to help improve your approach.”
Register for this webinar by clicking here.
