KMEX-TV LA claims #1 in nation title from March sweep

By on Apr, 5 2012 with Comments 0

UnivisionUnivision Communications announced that O&O KMEX-TV Los Angeles wrapped up the March sweep as the #1 station in the country, regardless of language.  This includes top rankings versus its English and Spanish-language competition in primetime and total day, as well as in both early and late local newscasts, among the key age demographics of Adults 18-34 and Adults 18-49.

Additionally, the company proudly announced, Univision Television Group finished March with more top 10 Late Newscasts than any other station group in the largest 10 DMAs.  This includes WXTV-TV New York, which ranked as the #2 among Adult 18-34 viewers, just behind KMEX, in Local early and late local newscasts and total day viewing. KXLN-TV Houston boasted the #3 late local newscast among Adults 18-34, and the #4 ranked newscast in early news. KUVN-TV  Dallas-Fort Worth, scored with the #5 late local newscast among Adults 18-34 and #6 among Adults 18-49.

“Our stations continue to show the power of culturally relevant content, particularly news, as a key factor in attracting young viewers in top markets across the country,” said Kevin Cuddihy, President, Univision Television Group.  “We attribute this success not only to the great strides our local teams are making to cover issues that are of importance to Hispanics in these markets – particularly in a major election year – but also in their ability to leverage the strength of our national network’s primetime line-up that features some of the most popular novelas and unscripted programming on television today.”

March 2012 sweep local market highlights provided by Univision:

Early Local News

KMEX Univision 34 in Los Angeles led all other stations in the country as the #1 most watched Early Local Newscasts among Adults 18-49, regardless of language.

Among all Early Local Newscasts in the top 10 markets, Univision stations had three of the top ten most watched newscasts in the country among Adults 18-49 (KMEX-Los Angeles #1, WXTV-New York #3, KXLN-Houston #8).

Late Local News

KMEX Univision 34 in Los Angeles led all other stations in the country as the #1 most watched Late Local Newscasts among Adults 18-49, regardless of language.

Among all Late Local Newscasts in the top 10 markets, Univision stations had four of the top ten most watched newscasts in the country among Adults 18-49 (KMEX-Los Angeles #1, WXTV-New York #3, KUVN-Dallas #6, KXLN-Houston #8).

Primetime

KMEX Univision 34 in Los Angeles led all other stations in the country as the #1 station in Primetime among Adults 18-34 and Adults 18-49, regardless of language.

In the top 10 markets, Univision stations had three of the top ten most watched stations in the country during Primetime among Adults 18-34 (KMEX-Los Angeles #1, WXTV-New York #4, KXLN-Houston #8).

In the top 10 markets, Univision stations have two of the top ten most watched stations in the country during Primetime among Adults 18-49 (KMEX-Los Angeles #1, WXTV-New York #6).

Total Day

KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York led all other stations in the country as the #1 and #2 most watched stations in Total Day viewing (Mon-Sun 6a-2a) among Adults 18-34, regardless of language.

In the top 10 markets, Univision stations have three of the top ten most watched stations in Total Day viewing among Adults 18-34 (KMEX-Los Angeles #1, WXTV-New York #2, KXLN-Houston #8).

In the top 10 markets, Univision stations have two of the top ten most watched stations in the country during Primetime among Adults 18-49 (KMEX-Los Angeles #1, WXTV-New York #5).

About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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