One Television Year in the World: The ’23 Edition
Fragmentation of the offer and non-linear viewing have accelerated what France-based Glance calls "the profound transformation" of the market. "All actors are rethinking their models," it says. In this context, programs are launched with fiction still at the forefront. In fact, older entertainment formats are still very attractive to viewers.
Media and Gen Z: Ways To Build Brand Affinity
How does the intersection of race, ethnicity, sexuality, gender, and other variables affect Gen Z's perception of identity, the role media plays in shaping their viewpoints and what it takes to build brand trust among this highly informed and connected audience of 14-to-24-year old consumers? A Horowitz Research study conducted with Vox Media yields some intriguing conclusions.
The ROI Of Hispanic-Owned and Targeted Radio
Spanish Broadcasting System (SBS) is seeing success with a "premium content investment report" with marketers — another way the Miami-based company founded by Raúl Alarcón Jr. and overseen on a day-to-day basis by President/COO Albert Rodriguez seeks to distinguish itself from the likes of TelevisaUnivision, Entravision, Audacy Corp., Beasley Media Group, Cox Media Group and iHeartMedia.
More TVB Data On Media’s Voter Influence
The ad sales advocacy group for broadcast television in the U.S. on Monday released fresh data points from the full 2022 Voter Funnel survey, which focus on media’s influence on voters following the midterm election in Arizona, California, Florida, Georgia, Michigan, Nevada, North Carolina, Ohio, Pennsylvania and Wisconsin. What did TVB find?
Connected Video Devices To Top 1.1B Installed Through 2026
The installed base for internet-connected video devices is on course to rise at a 2.3% compound annual growth rate from 2021 through 2026 in the U.S. according to new S&P Global Market Intelligence analysis. As such, it places just slightly behind high-speed broadband household growth.
TV: The Golden State Voter’s Biggest Sway Player
The broadcast television industry's sales and advertising-focused advocacy group released preliminary data points to share from a forthcoming 2022 Voter Funnel survey looking at media’s influence on voters following the midterm election. Key California statistics were released on Thursday, ahead of a mid-December release of the full report.
The Cord-Nevers Of 2022: One-Third Of Non-Subscribers
Newly released research from Leichtman Research Group (LRG) has opened a new lens on the group of consumers who have never had a pay-TV service. According to LRG, this segment of consumers now constitutes one-third of non-subscribers.
DEI By DMA: An American Diversity Map
To identify the most ethnically diverse places in the United States, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity. Here's what they found.
How Is Gen Z Consuming Video Content Today?
How young consumers relate to long-form content, user-generated content and even eSports means a lot to today's broadcast and cable TV programming, sales and leadership teams. Thus, this Horowitz Research study is a must-read, as it seeks to tell advertisers what they should consider when looking to engage "these politically aware digital natives" — Gen Z watchers — in a big year for political dollars.
TVB Releases Two New Media Usage Studies
The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word of mouth marketing, while the 2022 Political Media Usage Studies look at media usage across linear and digital platforms in 2022 politically competitive states.
Nielsen On Streaming: Consumers ‘Overwhelmed’ by Choice
The information from Nielsen, which is mulling a takeover bid while shopping around for a better offer, offered the data in its first-ever "State of Play" report, which highlights the increasing boom of video content in both linear and streaming in recent years.
Audio’s Investment Gap: A Time vs. Spend Issue
WARC has teamed up with iHeartMedia for a just-released study on media consumption and audio investment in the U.S. According to the report, "The Investment Gap: Understanding the Value of Audio," domestic consumers spend 31% of their media time with audio. But, brands allocate just 8.8% of their media budget on "audio," let alone Radio.
Here Comes TikTok, Local Ad Execs
Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey. Here's what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.
News Website Traffic Surges In Q4, Comscore/Pew Data Show
For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.
Global Ad Spend Expected To Rise By Nearly 13%
New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!