Rolling Stone expands its brand
Iconic music magazine Rolling Stone will have a much greater impact than a mere newsstand presence in the Los Angeles market. The Rock institution
The Quickest Way to Ruin a Great Look….Over Accessorize
I can’t think of a single brand that belongs “everywhere.” Yet, many confuse integrated marketing with 360 degree bombardment
The Great Advertising Budget Shift-Will You Get Your Share?
While many of us are relieved that 2009 is finally coming to an end, we still face the uncertainties of how the economy will play out for us all in 2010. The chill in the air is real. For many businesses out there
Make your station’s direct mail campaign easy
Direct mail is a great way to drum up business for your station or group. Use the following simple checklist
Zip Codes Grow Broadcast TV Revenue
For the foreseeable future broadcasters will not have the capability to insert addressable advertising at the set top box level. But this technical limitation
Do-It-Yourself Branding Basics for Your Station or Group
Branding gurus would like people to think there's a secret formula rocket science behind establishing a brand. But, there isn't. If you follow some
Collecting Money in a Rocky Economy
Always accept partial payment. If the client says he cannot pay the entire balance, ask what he can pay immediately.
Top 10 Ideas for PR releases to gain station exposure
Sometimes it’s hard to think of news for your station that you should be telling the world about through press releases
Keep the creative ball rolling, win the marketing game for your station and clients
It's hard to be ‘on’ all the time when it comes to marketing ideas— whether they’re for your station or for a client. Keep the creativity flowing
CBS “Local Media”…A Game Changer
As The Media Audit is a multi-media survey company, I wanted to see the potential impact of CBS’s new drive to Local Media. Newspaper’s were the mass media that
Effective Internet Radio Ads
A new study by brand strategy firm Cone Inc. reveals that 80% of new media users interact with brands online, the majority doing so on a weekly basis. What's more, consumers
Cable Advertising’s Plan for the Future
I spent last week attending the CTAM cable advertising summit in Denver. The people at this conference are working their big brains to the bone figuring out ways to increase advertising revenue
Why we are not marketing to Hispanics effectively?
In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other
Cross Platform Boosts Recency Planning
One of the strengths of broadcast television is its ability to synchronize to the consumer's physical world.
Not Getting Appointments? Your Shallowness May be More than Skin-Deep
Local business owners have become jaded by the dozens of media reps trying to get their attention each week