Consumers warm to socially responsible business
The 3rd annual Edelman goodpurpose (TM) Consumer Study is out, and it has found that even in the midst of a global recession, consumers are willing to spend a little extra if they feel
How to monetize your multicast TV stations
In June, TV made the first major change in its delivery since the advent of Color. Digital TV…now mandatory by the FCC for all high power stations in the US
Marketers Wake-Up: A Screen is a Screen is a Screen!
Consumers are viewing vast amounts of video across multiple screens: televisions, computers, and mobile
Peak Broadcasting goes waaaay beyond just selling spots
As we mentioned on Sept. 17 , Friedman’s Home Improvement and Maverick Media Santa Rosa (CA) provided a great
Give a Station a Fish……
…give them a hook, line and sinker and show them what to do and they eat for a lifetime.” Hook, line and sinker – aka “digital tools” in the 21st Century, are the building blocks which stations
Great Client Marketing Strategies with Small Budgets
During this year’s NAB conference in Philadelphia, a session addressing how local direct clients on smaller budgets can
Less Confidence in Economy, Needs Over Wants
Sticking to a Budget and Spending less - the days of living large and running up debts have run their course for American consumers, according to BIGresearch’s analysis of data from
A Great Elevator Pitch for a Changing Marketplace
In this economy, there is something you absolutely must have… a fresh elevator pitch – you know, the statement that describes to someone who you are and what you do in 30 seconds or less
Politically Correct Advertising
As best I can recall, I've never put myself in a position to create a radio campaign for a candidate that I did not want to win the election. Just as I prefer to create advertising for clients whose businesses, products, and services I believe in, I prefer
Hispanic Market and Social Media
Social media. The venue once viewed as “teens only” has by all accounts turned the corner to adult and corporate embrace. Millions of people now turn to
Study: Advertisers Get What They Pay For With Online Ads
A recently published study of the effectiveness of online display advertising showed that branded content sites consistently
Video kiosks challenge both brick-and-mortar and online
Just when you thought there were no new advertising categories to grow out of a recession, along comes a new way to get people to rent videos
Solving the Automotive Finance Snag
Most people can’t buy a car if they can’t get financing. And of course it’s never been harder to finance a major purchase than it is right now. Auto dealers are
Dealer No Deal
The following is a true story. It’s a story from a consumer’s perspective, not a consultant’s perspective (although I’m sure I won’t be able to resist a rant here or there). I believe the story clearly illustrates a number of important factors
Automotive Service-It’s All about Trust and Problem Solving
As most of us are painfully aware unreliable transportation is a real bummer. I was reminded of this recently when we went