Intelligence Briefs

What are the audience metrics and what does the revenue for Black-Owned Radio look like? The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services partnered up to provide the industry answers to those questions. The results of this summer 2022 report can be seen here.

When was the last time you did a personal brand inventory? Veteran PR pro and "Zoom expert" Rosemary Ravinal believes the start of a new year is a perfect time to review your professional and personal social media profiles, e-mail signature, how you dress and how you introduce yourself to others. "Plus, your verbal and non-verbal communication are among the many assets that are uniquely yours," she advises.

A new report finds that, as the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory to better enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition.

As 2022 comes to an end, the inevitable predictions on what will likely transpire over the next 12 months have surfaced. That said, executives at TransUnion chimed in on what they're seeing across streaming, audio, Connected TV, and AVOD. It's worth a read.

Michael Nathanson, Senior Analyst at MoffettNathanson, admits that his Wall Street advisement house has painted "a grim picture" about the current state of linear TV thanks to accelerated cord cutting trends. Now, he laments, "We darken that picture even more." Brace yourselves.

As "Zoom expert" and public relations pro Rosemary Ravinal sees it, "private speaking" will improve your public speaking. She explains, "Whether you are leading a video conference, behind the lectern on a stage or whispering words of kindness to your grandmother, it boils down to communicating and connecting genuinely with other human beings."

Today, "Over the Top", or "OTT," delivery of programming is more common than ever. That's why getting a good seat on the OTT train steamrolling through the media and advertising landscape may be prudent. In this column, Francesco Moretti, Deputy CEO of Fincons Group, offers tips to broadcast TV operators on why competing in the OTT market is essential for continued growth and sales success.

There are many techniques for managing fear when you speak. "Zoom expert" and veteran PR pro Rosemary Ravinal emphasizes the word "manage" because, she explains, "in truth the jitters or butterflies in your stomach will show up most of the time. The trick is how you deal with them." This column offers tips for overcoming those fears.

Emmis founder and CEO Jeff Smulyan decided to put pen to paper, and put the story of his life as the head of the company — with some slight editing — into a book that officially goes on sale December 6. What can readers learn about business, entrepreneurship and what it is like to one day be called a genius and one week later being vilified by an entire city? It's all in "Never Ride A Rollercoaster Upside Down."

New data from Omdia suggest Facebook parent Meta and Alphabet's YouTube aren't the leading challenges to broadcast and cable TV as 2023 awaits. Instead, it is Tik Tok — a big hit music influencer that some in Washington, D.C., want to ban for its supposed ties to the Chinese government in Beijing.

One of the most powerful tools for optimal interaction with your audience is body language, says "Zoom expert" and veteran public relations professional Rosemary Ravinal. "Where you place your body either prioritizes YOU or makes your PowerPoint the star of the presentation," she says. Even if you think PowerPoints are a thing of the past, Ravinal's advice is worth heeding.

The installed base for internet-connected video devices is on course to rise at a 2.3% compound annual growth rate from 2021 through 2026 in the U.S. according to new S&P Global Market Intelligence analysis. As such, it places just slightly behind high-speed broadband household growth.

Being clear and concise are hallmarks of leadership communication says "Zoom expert" and veteran public relations executive Rosemary Ravinal.  In this latest column, Ravinal offers a video lesson on what four common words should only be used with caution.

With holiday season already here, based on the amount of all-Christmas radio stations around the U.S. and holiday goods at retailers, how can one better understand how brands can build a more cost-effective audio strategy to reach On-the-Go Families between now and the end of the year? Scott Simonelli of Veritonic has some ideas to share.

One of the biggest changes seen with post-COVID networking and business conference interaction involves business cards. Some used new technology to make their cards stand out — and make these professionals noticed. It's perfect business intelligence for those attending next week's Forecast conference in New York and other big events in 2023, courtesy of Rosemary Ravinal.