After nearly 40 years of service and leadership in local television, the VP/GM of Cox Media Group‘s flagship television station in Atlanta will be retiring at the end of the first quarter to accept “his calling” to lead the California Modesto Mission within the Church of Jesus Christ of Latter-Day Saints.
Ray Carter has worked as a producer, reporter, anchor and News Director. His first VP/GM role came at WPXI-11 in Pittsburgh. He then became a regional VP within CMG before taking the VP/GM role at WSB-2 in Atlanta in 2019.
“Ray is one of the most impactful leaders in our industry. He brought an overwhelmingly positive energy to our business and deep passion for people and community he serves,” said Cox Media Group President/CEO Dan York. “At the same time, he’s been an advocate for the value of local news and investigative journalism and the important impact of local broadcasting.”
Carter commented, “I’m proud of what we’ve been able to accomplish as a team and the difference we’ve made for those we serve in and around our communities. And let me be clear – this was absolutely always a team effort and a testament to what a group of people can do when they are focused on a shared purpose and reason for serving.”
Carter has served on the affiliate boards of ABC and NBC, and just completed a term as the Chairman of the Georgia Association of Broadcasters.
“Ray is a terrific leader and strong ambassador for CMG and our industry,” York added. “As importantly, he’s a genuine, authentic and outstanding person. He lives what he believes, believes what he lives, and he’s a shining example of what true servant leadership is all about.”
There was no news as of yet surrounding Carter’s successor.
