Linear and digital inventory and revenue workflow management software provider WideOrbit has rolled out at the 2023 NAB Show in Las Vegas its next-generation sales platform — one it says creates a scalable application for broadcast TV and radio, as well as cable and broadcast network sales teams.
Introducing WO Fusion, a platform for cross-media, multi-market ad sales supporting alternate audience measurement currencies.
“At launch, WO Fusion builds upon the company’s flagship broadcast TV media sales product, WO Media Sales, to create a cohesive media ecosystem that centralizes sales operations and eliminates redundancies across the entire sales process, digital and linear,” the company said.
WO Fusion, the company noted, presents sales teams “with a single, unified view of all incoming demand, across digital, linear, and reach extension buys from both automated and manual channels.”
WideOrbit added that WO Fusion “helps media companies build cross-media, multi-market proposals leveraging dynamic rate card features to meet the exacting demands of buyers, while maximizing revenue for sellers.”
In addition, the product supports alternate audience measurement currencies, combined
with near real-time campaign performance data, allowing for critical campaign
optimization by simplifying the reallocation of spots/impressions and/or budget dollars
across media types and markets.
WO Fusion’s open architecture is API-based, allowing for comprehensive integrations
with linear traffic and digital ad serving platforms.
Integrations with leading agency systems further enhance efficiency by automating workflows between buyers and sellers, allowing sellers to manage the entire sales process from a single tool.
