Last week, TeleFutura attracted 512,000 Total Viewers 2+, 297,000 Adults 18-49 and 144,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
In comparison to its previous week average, TeleFutura enjoyed strong gains across key demographics that included Total Viewers 2+ (512,000 vs. 379,000; +35%), Adults 18-49 (297,000 vs. 230,000; +29%) and Adults 18-34 (144,000 vs. 95,000; +52%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm).
TeleFutura’s entire primetime novela/series line-up delivered impressive performances this week:
8pm novela, “Reto de Mujer”…
Averaged 347,000 Total Viewers 2+, 193,000 Adults 18-49 and 60,000 Adults 18-34.
Grew its audience by single to double-digit margins from the prior week (10/03/2011-10/07/2011) among Total Viewers 2+ (347,000 vs. 301,000; +15%), Adults 18-49 (193,000 vs. 182,000; +6%) and Adults 18-34 (60,000 vs. 49,000; +22%).
Delivered its highest weekly audience levels since premiering on 08/15/11 among Total Viewers 2+.
9pm novela, “El Ultimo Matrimonio Feliz”…
Attracted nearly 400,000 Total Viewers 2+ (394,000), 203,000 Adults 18-49 and 80,000 Adults 18-34.
Increased its audience levels week-to-week among Total Viewers 2+ (394,000 vs. 361,000; +9%) and Adults 18-34 (80,000 vs. 71,000; +13%).
Generated the highest weekly performance since its premiere 08/08/11 among Total Viewers 2+ and the 2nd highest among Adults 18-34.
In its 4th week, “Correo de Inocentes” at 10pm…
Drew in 487,000 Total Viewers 2+, 297,000 Adults 18-49 and 144,000 Adults 18-34.
Versus its prior week average “Correo de Inocentes” (10/03/11-10/07/11), saw impressive audience gains among Total Viewers 2+ (487,000 vs. 415,000; +17%), Adults 18-49 (297,000 vs. 261,000; +14%) and Adults 18-34 (144,000 vs. 114,000; +26%).
Delivered a record weekly performance since premiering on 09/22/11 among Adults 18-49 and Adults 18-34.
On Saturday night (October 15, 2011), TeleFutura’s soccer match “Liga Mexicana de Fútbol: San Luis vs. Cruz Azul” which aired from 10pm-12am, delivered 611,000 Total Viewers 2+, 360,000 Adults 18-49 and 177,000 Adults 18-34. The first hour (10pm-11pm) of the “Liga Mexicana de Fútbol” match on TeleFutura, produced more Total Viewers 2+ (TF 597,000 vs. TEL 311,000; +92% Adv.), Adults 18-49 (TF 352,000 vs. TEL 222,000; +59% Adv.) and Adults 18-34 (TF 164,000 vs. TEL 146,000; +12% Adv.) than Telemundo’s “Decisiones Extremas.”
On Sunday night (10/16/11), TeleFutura’s two-hour airing from 7pm-9pm of “Transporter 3” as the featured film for “Cine De Las Estrellas” out-delivered Telemundo’s new show “Pa’ Lante Con Cristina” among Total Viewers 2+ (TF 1,163,000 vs. TEL 919,000; +27% Adv.), Adults 18-49 (TF 677,000 vs. TEL 412,000; +64% Adv.) and Adults 18-34 (TF 417,000 vs. TEL 198,000; +111% Adv.).
(Source: The Nielsen Company, NPM (10/10/2011-10/16/2011) vs. prior week (10/03/2011-10/09/2011). Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm), Live+SD)
