LONG ISLAND CITY, N.Y. — A brand that has been a leader in the fire prevention and safety category for more than a century has expanded its “Cause For Alarm” program, tied to continued efforts to close what it calls a fire and carbon monoxide safety education gap.
This sees Kidde forge a new relationship with The Home Depot and the nation’s single-biggest owner of broadcast radio stations.
The collaboration with the home improvement retailer and iHeartMedia sees the publicly traded parent of more than 800 AM and FM radio stations give promotional support to Kidde’s Cause for Alarm program, which includes donations to local fire departments, allowing them to distribute materials to those in need.
“Cause For Alarm” was launched 2022. The goal: to ensure households have working smoke and CO alarms, with a fire escape plan in place. In 2023, Kidde unveiled a marketing initiative — “Beeps That Last, Get Out Fast” — to help children learn what to do in the event of a house fire. The song was reimagined this past October, turning it into “The Living Jingle,” voiced by children directly affected by house fires.
Nearly 60% of home fire deaths occur in properties without working smoke alarms.
To help close that gap, iHeartMedia’s New York stations donated $25,000 to the FDNY Foundation through their iHeartIMPACT program.
This year, Kidde will host home safety events in Philadelphia, Los Angeles and Atlanta, engaging with communities on a personal level. The first event took place on Saturday, March 1, at The Home Depot in The Bronx. It featured giveaways, entertainment from iHeartMedia’s New York stations, and fire safety activities with Kidde and the FDNY. Hundreds of community members attended, Kidde says.
“We are incredibly excited to continue our partnership with Kidde to help ensure fire and CO safety is a priority for everyone, especially those who may not have direct access to the resources they need,” said Steve DeLusant, Regional Manager for iHeartMedia New York. “By leveraging iHeartMedia’s nationwide platform, we have the opportunity to spread Kidde’s messaging far and wide.”
