After nearly three and a half years of serving the TV industry with a commercial supply-side platform and private marketplace offering stations, agencies and brands a programmatic approach to buying and selling broadcast television inventory at scale, Cox Enterprises — which is mourning the loss of its 100-year-old matriarch — is shutting Videa down at the end of the first quarter.
It’s a surprising move for Cox, which has invested considerably in Videa and used the recent NATPE Miami conference as a platform for what was to be its reboot.
