Among the many story pitches we get each week here at the RBR+TVBR Editorial Tiki Hut is information from Viant, a Meredith Corp. company — thanks to its acquisition of Time Inc.
Viant describes itself as “a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform.”
That got us thinking: Aren’t radio and TV the best “people-based” platforms out there today?
