Is ‘People-Based Marketing’ Broadcast Media’s Sweet Spot?


Among the many story pitches we get each week here at the RBR+TVBR Editorial Tiki Hut is information from Viant, Meredith Corp. company — thanks to its acquisition of Time Inc.

Viant describes itself as “a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform.”

That got us thinking: Aren’t radio and TV the best “people-based” platforms out there today?

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