The Video Advertising Bureau (VAB) has released an in-depth study that examines the effects of TV investment on driving business outcomes.
Covering more than 1,000 brands, 80 categories, 30 metrics and 10 years of analysis, “25 Ways TV Grows Brands: Powering Performance Through Full-Funnel Business Outcomes” distills a decade of analysis into how, according to the VAB, TV grows brands at each stage of the purchase funnel.
