With Political Dollars Eyed, Voters Trust Broadcast TV Most

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A newly released study from the Video Advertising Bureau finds that Americans “overwhelmingly trust” TV news over any other digital media source like search, social or AI. When isolating that group of respondents to potential voters, the VAB finds that they are almost nine times more likely to trust TV news than social media platforms.


Some 50% of total respondents rank AI lowest for trust.

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