Two AMs On Florida’s Treasure Coast Trading Hands

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A 1kw Class C AM licensed to Martin County, Fla.’s main city and a companion Class D AM with 5kw during daylight hours but just 63 watts at night over neighboring St. Lucie County are being sold.


Who’s the buyer of these venerable Treasure Coast broadcast facilities?

Look no further than Little Dog Media Group, a limited liability company based in nearby Jupiter that is wholly owned by Christina Biegun.

According to public records, Christina and her husband Jeffrey Biegun are the principals behind Shra Performance Marketing LLC. In this transaction, “Jeff Biegun Holding LLC” and Little Dog have contracted to purchase WSTU-AM 1450 in Stuart, Fla., and WPSL-AM 1590 in Port St. Lucie, Fla.

The licensees selling the stations are Treasure Coast Broadcasters and Port St. Lucie Broadcasters, respectively, entities led by John G. Wyatt.

A $500,000 purchase price has been agreed to for the two stations, which have long served a region of Florida sandwiched between Melbourne and West Palm Beach. A $25,000 deposit is being held as an escrow payment.

A Time Brokerage Agreement began on January 16, giving the Bieguns control of News/Talk WSTU — “Martin County’s Heritage Station” — and WPSL, a Talker that simulcasts much, but not all, of WPSL.

The WPSL daytime signal covers all of Martin and St. Lucie Counties, in addition to much of Vero Beach, to the north. The WSTU signal is smaller, and concentrated on coastal communities between Hobe Sound and Fort Pierce.

CMS Station Brokerage Inc., led by President Roger Rafson, and represented the seller in this transaction.

The seller’s legal counsel is Nancy Ory of Lerman Senter PLLC; the buyer’s legal counsel is Anthony T. Lepore of Radiotvlaw Associates.

WSTU signed on the air some 70 years ago, at the end of 1954. In the late 1990s it found itself under American Radio Systems ownership.

WPSL was once a daytime-only station, and added a nighttime signal in the mid-1980s.