The voluntary roll-out of the next-generation broadcast TV standard known as ATSC 3.0 is generating a lot of talk at the world’s biggest tech expo and conference, the Consumer Electronics Show in Las Vegas.
Back in Washington, Mike Gravino of Airwaves USA, the entity born out of the six-year-old LPTV Spectrum Rights Coalition, is salivating. He believes ATSC 3.0’s benefits will give low-power TV stations, including Class A facilities, a huge boost.
In fact, he thinks LPTVs have a leg up on the full-power facilities owned by the nation’s biggest broadcast companies.
