“Local TV: Perils and Promise in the Age of Streaming.” That’s the title of a newly released report from industry analyst group TVRev, co-founded by Alan Wolk.
The 60-page study includes input from dozens of top executives, an extensive consumer survey of 60,000 people, and analysis. What’s the key takeaway from what’s billed as “a primer for those new to the local TV market and an up-to-date high level analysis for those fully steeped in it”?
Local TV news is consumed by more people than you may think.
