NEW YORK — It was a lively and remarkable panel discussion, led by one of the television industry’s most respected research executives. It saw TVB EVP/Chief Research Officer Hadassa Gerber ask hard questions to executives from Nielsen and Comscore about how to deliver data that will best support broadcast TV’s ad growth.
Panelists from Publicis Media and WPP Media were equally frank with their measurement desires, which today remain unfulfilled.
