NEW YORK — Local media ad-focused operation Madhive has made what it calls “a strategic equity investment” in Precise.AI, an AI-powered data collaboration company.
This results in a new CEO for Madhive, as its current chief executive will take CEO stripes for Precise.AI.
The shift puts Jim Wilson in the driver’s seat at Madhive, with Spencer Potts leading Precise.AI. “In his next chapter, Potts will continue to collaborate with Madhive on fostering innovation and competitive market dynamics through the use of data in local advertising while expanding the Precise brand,” the companies note. “The investment underscores Madhive’s commitment to advancing the future of local advertising by further integrating AI and advanced data solutions to maximize outcomes, performance and ROI for clients.”
Wilson is the founder and former head of Premion and oversaw the initial investment in Madhive by TEGNA, Premion’s parent company. He joined the Madhive board in 2023, and joined the company full-time as President in 2024. Since then, Madhive acquired omnichannel ad sales platform Frequence and launched Maverick AI as an enterprise intelligence layer.
Wilson’s previous roles including serving as global CEO of iconic gaming brand Atari and as COO of TouchTunes, driving its transformation and sale to Searchlight in 2015. Wilson also serves on the board of Audacy and is chairman of GSTV.
