TV Viewing Hits Four-Year High in January


Television viewing levels soared during the first month of 2024, bolstered by “an abundance of high-volume streaming days, NFL playoffs, colder temperatures, and the long-awaited return of scripted broadcast programs.”

That’s the conclusion from the latest installment of “The Gauge” from Nielsen, which offers a total TV and streaming consumption portrait on a monthly basis.

But, does it present broadcast TV with a consumption problem?


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