The latest report on vehicle sale trends from Kelley Blue Book sees great YOY gains for the month of June and an annualized sales rate pointing to 15.5 million vehicles being driven off the lot. TrueCar believes that prediction is light by 200 thousand vehicles.
TrueCar expects June sales of better than 1.3 million, which is 3.9% fewer than were sold during May 2013, but a resounding 7.8% increase over June 2012.
“Despite the lackluster performance in financial markets in June, new vehicle sales reached their highest levels in six years – yet more proof that the recent surge in consumer demand is real and not going anywhere,” said Jesse Toprak, senior analyst for TrueCar.com. “The better news for the automakers is that they are back to selling nearly 16 million units a year collectively while spending less on incentives, thanks to the best selection of vehicles ever in their showrooms; product is the king once again.”
Here are sales figures by make, with comparisons to May 2013 and June 2012.
| Make | June 2013 | MOM | YOY |
| Chrysler | 158,935 | -3.9% | 10.4% |
| Ford | 234,610 | -2.7% | 14.8% |
| General Motors | 254,471 | 0.6% | 2.3% |
| Honda | 138,946 | -0.8% | 11.3% |
| Hyundai/Kia | 119,910 | -7.3% | -2.8% |
| Nissan | 103,645 | -9.4% | 12.4% |
| Toyota | 190,584 | -8.4% | 7.2% |
| Volkswagen | 53,850 | -2.4% | 0.0% |
| Industy | 1,380,543 | -3.9% | 7.8% |
| SourceL TrueCar |
And here’s a look at market share on a brand-by-brand basis.
| Make | 6/13 share | 5/13 share | 6/12 share |
| Chrysler | 11.5% | 11.5% | 11.2% |
| Ford | 17.0% | 16.8% | 15.9% |
| General Motors | 18.4% | 17.6% | 19.4% |
| Honda | 10.1% | 9.7% | 9.7% |
| Hyundai/Kia | 8.1% | 8.4% | 9.0% |
| Nissan | 7.5% | 8.0% | 7.2% |
| Toyota | 13.8% | 14.5% | 13.9% |
| Volkswagen | 3.9% | 3.8% | 4.2% |
| SourceL TrueCar |
RBR-TVBR observation: This report essentially says the same thing as the KBB report, and that message is to get out there and sell. Consumers are buying, and dealers have for the most part already raked in a hefty amount of cash – there’s money to spend and money to make, an excellent combination.
