When it comes to new music discovery, TikTok is arguably one of the world’s most important vehicles. At the present moment, English singer-songwriter Lola Young is exploding in popularity with the track “Messy,” largely thanks to her exposure on the social media platform.
For several hours Sunday, exposure to a bevy of recording artists and popular videos from teen stars including Madeleine and Violet McGraw was completely blocked to millions of users in the U.S., as the Supreme Court ruled TikTok’s domestic operations must be divested by China’s ByteDance in the name of national security.
Late Saturday (1/18), TikTok US voluntarily suspended services. By 4pm Eastern Sunday, service restoration was underway after President-elect Trump signaled he would sign an executive order allowing TikTok to operate stateside.
Key Members of the House Energy & Commerce Committee has chimed in on the Supreme Court ruling with glee.
And, a predicted loss of TikTok left Radio, which not only learns of future recording stars via TikTok but benefits from its air personalities who use the platform, potentially bereft.
