Airing against very heavy baseball competition, THE X FACTOR held up very well and gave FOX another Wednesday win among Adults 18-49 last night – the first time in FOX history that the network has won the first two Wednesdays of the season.
In fact, with THE X FACTOR, FOX won the night by a much wider margin than it did last week (+18% vs. +5% in the core adult demo). FOX also won the night among, Adults 25-54 and Teens.
THE X FACTOR posted a 3.9/11 among Adults 18-49 and is projected to go up to a 4.1 in the finals, which would give it a week-to-week retention rate of 93% versus its series premiere.
In addition, THE X FACTOR grew every half hour last night, and gained +41% in its last hour vs. its first – which is significantly higher growth than it showed last Wednesday.
On ABC, The Middle (2.6/8) dipped -16% from its season premiere last week (3.1/9). At 830p, new comedy Suburgatory debuted at a 3.3/9. Following Modern Family (5.6/14), which dropped -8%, the season premiere of Happy Endings posted a 3.2/8. At 10p, week two of new drama Revenge (2.7/7) fell -18% from last week’s premiere (3.3/9).
On CBS, Survivor: South Pacific (3.1/9) posted its lowest rating so far this season, and through three weeks is down -15% versus Survivor: Nicaragua’s performance last fall (3.3/10 vs. 3.9/12). At 9p, Criminal Minds (3.6/9) dropped -12% from its premiere last week (4.1/10). CSI closed out the night at a 3.0/8, down -6%.
New NBC comedies Up All Night (2.1/6) and Free Agents (1.0/3) were down -13% and -23%, respectively, from last week’s time period premieres (2.4/7 and 1.3/4). From 9-11p, Harry’s Law (1.2/3) and Law & Order: SVU (2.0/5) matched their lowest original ratings ever.